Alternative content outfit Mr Wolf launches

New London and LA-based production and production finance company, Mr Wolf, is to enter the alternative content space with a focus on live and recorded feature length music content.

The company plans to produce, co-produce and manage distribution of single events and series of music based features. It will theatrically distribute through partners including Arts Alliance Media and handle its own downstream distribution through home entertainment, digital and TV partners.

The outfit’s first release was Andrea Bocelli: Love in Portofino, produced by Sugar Srl, PBS and Universal Music Group International. The film reached 56 territories on Valentine’s Day and Mother’s Day.

Next will be Springsteen & I, the Ridley Scott Agency-produced Bruce Springsteen feature, in July 2013.

The founding management team is led by Alfred Chubb, formerly of Paramount Pictures and HTC with directors Yogita Puri, film finance, production and distribution executive who joined from Revolver Entertainment and Barry Clark-Ewers previously of Universal and Red Bull. 

Benjamin Cooley, formerly producer at Shine America and partner at Jack Black’s production company, Electric Dynamite, will be working on US acquisitions and production from Los Angeles. 

Rob Barker, previously at BSkyB and Virgin Media, joined the team as CFO.

“The music feature film and live events business has never fully capitalised on the benefits of proper windowing and film marketing. Our team brings a wealth of studio and independent expertise to producing and releasing these features to audiences across the world. We’re very excited to be collaborating with such great talent, management, labels and directors,” said Chubb, Mr Wolf CEO.

Mr Wolf chairman, John Woodward, speaking on behalf of investor Arts Alliance Ventures added: “With the migration of the cinema business from 35mm to digital now entering its final phase, we have the infrastructure to stream live in over 60 territories and growing. 

“This is one factor that helps explain the increasing percentage of box office going to alternative content worldwide.

“We are thrilled that the dynamic Mr Wolf team will now be making cultural events accessible across the world and helping to attract new and existing cinema-goers into theatres.”