Consultancy service is run by award-winning publicist Luciano Chelotti.

Luciano Chelotti has launched Electric Publicity.

The boutique consultancy service will focus on arts, film and entertainment.

“I am delighted to be launching my own consultancy which will cover the theatrical and home entertainment business along with the wider arts and entertainment sphere,” commented Chelotti.

“The business is built on strong core values offering clients integrated traditional and digital publicity solutions. The ethos is simple: to conduct compelling campaigns which meet client objectives and captivate target audiences across channels.”

Chelotti spent more than 10 years in the UK indie sector working across theatrical and home entertainment releases, and has worked across the likes of BBC, Fremantle Media, StudioCanal and Universal Pictures libraries.

He spent eight years as head of publicity for Network Distributing and created the in-house department in 2005.

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