DDA Blueprint will focus primarily on international theatre and TV publicity.

UK PR company DDA is launching a new joint venture with Blueprint Public Relations.

DDA Blueprint will be a new stand-alone company based out of DDA’s offices in London.

It will be headed up by Blueprint PR’s Janet Balmforth and Aimee Norman, with DDA PR’s Lawrence Atkinson and John Stannard serving as non-executive directors.

The new company will focus primarily on international television trade and theatre publicity and current Blueprint PR theatre head Kate Morley will lead the venture’s theatre activity.

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