Marisa McGrath has been promoted to Sony’s senior vice-president of national theatrical publicity.

Reporting to Sony Worldwide Marketing & Distribution’s executive vice-president of motion picture publicity Andre Caraco, McGrath will continue to play a key role in orchestrating and overseeing the national launch of several films each year.

McGrath oversaw publicity campaigns for 2012, Zombieland, Julie &Julia and Cloudy With A Chance of Meatballs and will take charge of one of two PR teams guiding releases from Columbia Pictures, Sony Pictures Animation and select acquisitions.

She began her career in 1994 at Jonas Public Relations before moving to BWR in 1997 and then on to Fox before arriving at Sony in 2001.