Digital cinema company Arts Alliance Media is making its first move into the Spanish exhibition market with a Madrid multiplex.

AAM has struck a deal with exhibitor Yelmo Cines and equipment installer Suministros Kelonik to fully outfit Yelmo's Isla Azul five-screen site in Madrid.

The five digital systems - Christie 2K projectors with Doremi servers - will be installed ahead of the complex's opening in July.

AAM has an ongoing relationship with Yelmo Cines, which operates 351 screens in 31 sites. Spain only has 34 digital screens at the moment.

Gwendal Auffret, SVP Digital Cinema at AAM said: 'We are delighted to have reached this agreement with Yelmo to install the first of our digital screens in Spain, and are looking forward to being a part of Yelmo's ground breaking innovative new site and bringing the increased efficiency of digital cinema to the Spanish market. We hope this will be the first step of a more extended collaboration with Yelmo Cines in the future. '

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