Digital film distribution service Arts Alliance Media has signed an exclusive three-year deal to release distributor Artificial Eye's product in the UK and Ireland as download-to-rent and download-to-own content.

AAM will digitise, encrypt, and offer piracy protection for Artificial Eye's films, which will be available in the coming months from web-based subscription service and AAM partner Lovefilm and powered by AOL. Artificial Eye content will also be available directly from AOL, as well as through AAM's video-on-demand network Vizumi.

President of Arts Alliance Media Mark Livingstone said: 'Artificial Eye has some great films that we are pleased to be able to bring to a wider audience who may not have had the chance to see them but can now download them easily to their PCs or portables.'

Philip Knatchbull, CEO of the Curzon Artificial Eye group, said: 'Curzon Artificial Eye is delighted to extend its working relationship with Arts Alliance. This deal will provide customers with the most flexible way of watching its films.'

The first release under the deal will be Zidane: A 21st Century Portrait, which will be offered in the coming months.

Among others, Arts Alliance Media also carries content from Universal Pictures, Sony, Warner Bros., Momentum, Icon, Fremantle, Tartan and Discovery Networks.

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