The deal covers an initial 30 titles for download-to-rent and download-to-own through AAM 's distribution partners including LoveFilm and Empire. The number of titles will grow to 60 by the end of 2007.
Initial offerings include Beastie Boys concert film Awesome I F*****' Shot That!, controversial urban teen drama Kidulthood and the sexually explicit Destricted.
The partnership will also cover ad-sponsored downloads, recently innovated by LoveFilm. Apple has sponsored downloads of 50,000 copies of Revolver's Billabong Odyssey at LoveFilm starting today, free to consumers.
Justin Marciano, managing director of Revolver, said: 'Digital distribution is a crucial part of Revolver's ongoing strategy. It's great to be working with Arts Alliance Media, who are enthusiastic about our films and supportive of our brand and marketing goals.'
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