Cannes' Marche du Film and Arts Alliance Media have announced a new partnership that will enable international buyers and sellers to watch films and projects for sale via the Internet from anywhere in the world.

The new business-to-business video-on-demand service, Vizumi Pro, can replace the traditional posting of screeners.

'It's a cost effective way to provide instant delivery, control of viewers permissions, traceability of viewings, and a high level of security as well as eliminating shipment costs' said Jerome Paillard, executive director of the Marche du Film.

UK-based AAM will digitise, encrypt and securely deliver the features, promos and trailers; the company has offered similar industry VOD offerings at the European Film Market in Berlin.

As previously reported, the site cannesmarket.com has now been rebranded as cinando.com. Cinando membership is paid but included in the Cannes Market registration fee.

The Vizumi Pro service will cost $730 (Euros 550) per film to cover three versions (feature, promo/short and trailer), but the first 200 sales companies to subscribe will get one free film included in the service.

Howard Kiedaisch, CEO of AAM, added: 'We are delighted to partner with Cinando to offer the Vizumi Pro service so that people can benefit from the ease of digital distribution, and make their content available instantly anywhere in the world.'

Cinando is also partnering with the ISAN International Agency for each project entered into the website to get an ISAN number as a complimentary service.

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