Japan’s Broadmedia signs strategic deal with Arts Alliance Media to support its digital deployment.

Japanese cotent and technical services company Broadmedia has signed a strategic partnership with Arts Alliance Media (AAM) as part of its roli-out of digital cinema.

European digital cinema company AAM will advise Broadmedia on digital cinema issues and  will licence software. Broadmedia is currently establishing and building on relationships with exhibitors, distributors and manufacturers both in Japan and worldwide.

The company will license AAM’s proprietary softward solution, which includes a Theatre Management System that will centrally manage content scheduling and playout.

Fiona Deans, AAM chief operationg officer, said the company would use its experience of rolling-out digital cinema in Europe to support Broadmedia. “This strategic partnership is a significant step into the Asia-Pacific market for AAM.”

Broadmedia chief executive Taro Hashimoto added: “Our partners in Japan can benefit from the research and development already undertaken by AAM in Europe.”

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