Canadian film and video exports surpassed the C$100 million mark for the first time in 1997-1998, according to a report from Statistics Canada.
Sales agents' foreign sales of Canadian film and video productions reached a record C$101.2m ($70m). The figures excluded productions distributed directly by film and video producers.
Meanwhile, the strong performance of foreign film and video productions domestically, led to overall record revenues of C$1.8bn ($1.25bn) for the Canadian distribution industry as a whole, up 13% from 1994-1995.
In the domestic market, foreign films and videos continued to dominate, accounting for 90% of the C$818.8m ($568.6m) in total sales, a proportion that has remained constant for a decade. In the theatrical market specifically, foreign domination was even stronger, with foreign films shown in theatres and drive-ins accounting for 98% of the C$276.7m ($192m) in distributors' revenues. The 2% share of revenue for Canadian movies was down from 3% in 1994-95.
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