‘The Lobster’ tops Cannes winners social media buzz

Jacques Audiard’s Dheepan may have won the Palme d’Or at this year’s Cannes Film Festival but it was Yorgos Lanthimos’ The Lobster that sparked the most mentions on social media, according to analysis firm Way To Blue.

The Lobster, which won the Jury Prize, generated more than 12,400 mentions while Dheepan drew close to 7,700. Lazslo Neme’s Grand Prize winner, Son Of Saul, topped 7,000.

Way To Blue ranked films by calculating numbers for “overall buzz” and “intent-to-view,” as well as most buzzed about topics and stars from a sample size of 990,000 mentions from May 13-24.

However, that figure was down 29% compared to Cannes 2014, when stars such as Robert Pattinson – a big draw for fans on social media – attended the festival.

Overall, Mad Max: Fury Road generated the most mentions with close to 19,000 mentions while Todd Haynes’ Competition title Carol, starring Cate Blanchett and Rooney Mara, came second with nearly 17,400.

The festival buzzword was ‘Feminism’, generating more than 10,200 mentions, nearly a third of which was dedicated to ‘Flatgate’, regarding women being turned away from the red carpet for not wearing heels, originally reported by Screen.