Hong Kong-based CelestialPictures is rolling out a 24-hour youth lifestyle and entertainment channel,WaTV, starting with a launch on Indonesia's PT Direct Vision pay-TV service on Feb 28.

The channel, which isfocused on content from mainland China, will launch in Malaysia and Brunei later in 2006, followed by other countries in Asia.

Described as the firstinfotainment channel wholly dedicated to the youth lifestyle of the "new China", the Mandarin-language channel will offer contentranging from art, travel, fashion and music to talk shows, game shows andentertainment news.

"People all over the worldare increasingly sharing an intense fascination with the latest culturaldevelopments in China, and this growing interest gives WaTV a unique appeal that no other TVnetwork can match," said Celestial CEO William Pfeiffer.

Celestial also operates a24-hour Chinese movie channel, Celestial Movies, which is now available in tenterritories