Cinema Plus, a division of European digital cinema company Cinema Next, has signed up to become the UK and Ireland’s franchise holder of the Cinema Park education entertainment package.

The Cinema Park film programmes offer half-day tours for school children to interact with films on subjects such as animals, nature, the human body and space. Cinemas use 3D film, music, sound and interactive experiences.

The educational programmes enable cinemas to use their facilities during quieter daytime hours.

Cinema Park will be launched in the UK at The Light cinema in Merseyside in October, and Cinema Plus are looking for other cinema chains and operators to get involved.

Mike Thomson, Managing Director of Cinema Plus said: “This is a unique partnership and we are delighted to be the first to offer these educational packages to cinemas across the UK and Ireland. Cinema Park is a great opportunity both for cinemas and for schools to experience the latest interactive educational tool. Bringing in school classes will provide cinemas with a service which will create a new revenue stream for the quieter day time periods.”

Ori Yardeni, CEO and founder of Cinema Park Network, added: “We are proud to partner with Cinema Plus. We have already set up multi-sensory education experiences in other parts of the world and delivered our experience to millions of students in Israel, Greece, Poland, Mexico, Taiwan, Korea and Sweden. This partnership with Cinema Plus opens further horizons in the UK and Ireland.

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