IMAX, Indomina partner on Tsui Hark’s Flying Swords

The collaboration marks the first time a Chinese film will open on IMAX 3D. The film grossed approximately $86.5m since its December debut, of which around $10.6m came from 61 digital IMAX screens in China.

“We’re delighted to be working again with Bona and Tsui Hark and to release their newest film, Flying Swords Of Dragon Gate,” Indomina Group vice-chairman and CEO, Jasbinder Singh Mann said. “It’s an ideal fit for Indomina – just as IMAX is the ideal movie-going experience for the film. Audiences are in for a real treat when they see this Chinese martial arts masterpiece on the IMAX screen.”

“We are honoured that IMAX is a platform to showcase the best in locally-produced Chinese films to audiences around the world,” IMAX chairman and president of filmed entertainment Greg Foster said. “Together with The Indomina Group and Bona Film Group, we are offering North American fans of Chinese martial arts films this rare opportunity to experience one of the biggest Chinese blockbusters of all time in the most immersive format available – IMAX.”

“We’re thrilled to have partnered with director Tsui Hark and IMAX in producing the first-ever IMAX 3D Chinese-language film,” Dong Yu, founder, chairman and CEO of Bona Film Group, said. “The success of the film in China has proven once again the huge potential of the China market, and has also demonstrated the sophistication of Chinese filmmakers in mastering the latest filmmaking technologies and techniques. We’re absolutely excited that this unprecedented experience of Chinese cinema will soon be brought to North American audiences through The Indomina Group with their passion and marketing clout for Asian cinema, and the support of IMAX.”

Flying Swords Of Dragon Gate stars Li as a Ming general who clashes with an evil, power-hungry eunuch. Zhou Xun, Aloys Chen Kun, Gwei Lun-Mei, Li Yuchun and Mavis Fan round out the key cast.