IMAX Corporation and India’s Yash Raj Films announced on Wednesday [13] they were expanding their partnership to release Paani and one other as yet unannounced Yash Raj Films title in IMAX theatres across India and other key markets.
The agreement brings to three the total number of films covered by the partnership, the first of which, Dhoom: 3, will open in IMAX theatres this winter.
“Since announcing the IMAX release of Dhoom: 3, we’ve seen tremendous anticipation building among Indian movie-goers around this first-ever IMAX release of a Hindi feature film, and we’re excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani,” Yash Raj Films chairman Aditya Chopra.
“We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they’ve experienced before.”
“We are delighted to build on our relationship with Yash Raj Films, which has been an integral part of India’s entertainment business for over 40 years, and deliver on our strategy to expand our Bollywood film slate,” said IMAX Entertainment chairman and president Greg Foster, who is set to deliver a keynote address at the 2013 FICCI Frames conference in Mumbai.
“As we continue to grow our network across India, we are committed to offering the nation’s growing IMAX fan base an elevated movie-going experience that transports them into Bollywood’s best.”
Paani takes place in a future world ravaged by water shortages as a young lovers trigger a war that will break the iron grip of the conglomerates and return water to the people.
Casting is underway to find a lead Indian actor and a lead Western actress. Shekhar Kapur will direct Paani in India and other parts of the world. Chopra is producing and A R Rahman will compose the music.
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