India-based 24 Frames Factory has launched its US distribution company 24 Frames Factory LLC.

Ram Gopal Varma’s Rowdy (pictured) is the first film to get the go-ahead through the New Jersey-based distributor, which has already eyed a Los Angeles hub.

The goal is to distribute two or three “major-scale” features each year with name casts, as well as an unspecified number of mid-range titles.

“Given the hunger for Indian films that are made by independent filmmakers and production companies like us, and the fact we are now financing a large proportion of productions, we no longer see the value working with other distributors,” said 24 Frames Factory founder Vishnu Manchu.

“So setting up a distribution arm is a natural progression for 24 Frames Factory’s business expansion and growth as a media and entertainment powerhouse globally.”

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