Exhibitor Vue teams with Scott Free and HanWay for UK theatrical release of YouTube-inspired film.
Kevin Macdonald’s Life In A Day, produced by Scott Free and YouTube, will be released in the UK by Scott Free and screened across the Vue circuit on June 17, with other exhibitors opening after the initial release.
Also, HanWay has secured a host of international sales, including to Germany (Rapid Eye), Spain (Karma Films), Australia (Transmission), Canada (Mongrel Media, CIS (T&F Bureau), Greece (Odeon), Poland (Ale Kino), Czech/Slovak Republic (Aerofilms), Hungary (MTVA), former Yugoslavia (MCF), Romania (Transilvania Films), Middle East (Front Row) and Hong Kong (EDKO).
National Geographic acquired US rights to the film at the Sundance Film Festival, where it world premiered before going to Berlin.
The UK DVD release will be handled by eOne.
Life In A Day is constructed from a global selection of more than 80,000 YouTube clips shot by contributors on one day – July 24, 2010.
“Vue’s Stuart Boreman first saw the movie with his family and loved it,” said HanWay CEO Tim Haslam. “He saw a unique film that will touch, inspire and entertain.”
“Vue’s vision for Life In A Day offers a fantastic mass audience platform for our UK release,” said Scott Free’s Liza Marshall. “From the film’s genesis, this was a project that was about attracting and engaging the audience in entirely new ways. By having Vue as our primary exhibition partner, we now have a unique opportunity to evolve what has been a revolutionary approach to film production through into the film’s distribution.”
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