The company will commence sales this week on the road movie starring Alicia Silverstone, Jon Cryer and Vincent D’Onofrio.

Chris Nelson directed the story and Heather Rae and Molly Conners produced Ass Backwards, which centres on two friends living the high life in New York who run into their former pageant nemesis and are inspired to return to their hometown to win the pageant.

Casey Wilson and June Diane Raphael wrote the screenplay following their collaboration on Bride Wars.

“We are excited to have acquired the very funny and quirky comedy Ass Backwards,” Maya’s president of international distribution Elias Axume said. “The cast, led by Alicia Silverstone and Jon Cryer, is terrific and very appealing to many international markets.”

Axume and director of acquisitions Tonantzin Esparza negotiated the deal for the company.

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