Rival European SVOD service LoveFilm has more than 2 million members in the UK, Germany, Sweden, Denmark, and Norway.

SVOD service Netflix has hit one million UK and Ireland subscribers within seven months, faster than in any other territory it has launched.

According to Netflix, it has reached the milestone four times faster than Twitter.

“This membership milestone is evidence that Netflix has rapidly gained popularity in the UK and Ireland,” said Netflix CEO Reed Hastings. “Our British and Irish members clearly enjoy the ability to instantly watch a large variety of TV shows and films streaming from Netflix on their favourite devices whenever they want.”

Netflix, which launched in the UK and Ireland on 9 January, posted a $100m (£63m) loss on operations outside the US in the first quarter thanks to the UK and Ireland launch.

However, the US company recently announced plans to enter Norway, Denmark, Sweden and Finland later this year.

Rival European SVOD service LoveFilm has more than 2 million members in the UK, Germany, Sweden, Denmark, and Norway.

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