Eight shows to include an opera from Alison Jackson and Steven Berkoff performance.
Odeon is teaming with digital arts outfit Hibrow to screen acts from the Edinburgh Festival Fringe in August.
Eight shows, spanning theatre, comedy, opera and visual art, will be transmitted via satellite to Odeon cinemas.
The 90-minute transmissions include three new plays, an opera from filmmaker Alison Jackson, comedy acts and a show from Steven Berkoff.
Don Boyd, artistic director for Hibrow, commented: “Our Hibrow Hour at Summerhall was conceived with the intention of offering audiences everywhere a flavour of Edinburgh’s creative buzz in August. Our relationship with Odeon has given us the opportunity to fulfil that ambition and so extend the great work pioneered by the National Theatre and the Royal Opera House in bringing exciting new shows to local cinemas all over the country”.
“Odeon is excited to work with the Arts Council, the fabulous Edinburgh Festival Fringe and Hibrow to bring the buzz and innovation of the Fringe to the local cinemas across the UK for the very first time,” said Drew Kaza, executive vp of digital development for Odeon.
No comments yet