She will work for the Abu Dhabi media zone’s commercial arm to help grow its distribution operation within the MENA region.

Abu Dhabi media centre twofour54 has appointed Joelle Doumit as sales executive within its Ibtikar Commercial arm.

Doumit joins Ibtikar Commerical to help grow its distribution operation with a focus on multiplatform activities within the MENA (Middle East and North Africa) region.

She joins twofour54 from A2 Avalon where she managed negotiations of key deals, contracts, servicing and payments.

Previously, she worked at Rainbow Television Corporation in Lebanon where she was in charge of overseeing sales and distribution as well as the handling of Warner Bros and HBO catalogues in the Middle East.

Doumit will be responsible for developing relationships with clients across the MENA region for twofour54, covering broadcast television, home entertainment and digital platforms as well as managing partners across consumer products and retail activities.

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