India 's Eros International, which has a library of around 1,300 films, has signed multiple content licensing deals with leading telcos and on-demand service providers in South-East Asia.

Among the deals, Eros will be the exclusive Bollywood content provider to Mauritius Telecom's video-on-demand (VoD) service, carried on its IPTV platform, and will license 50 Bollywood films over a period of three years.

In another deal, Eros will license content to SingNet's VoD services in Singapore. Around 100 Bollywood titles a year will be on offer to consumers, including new releases.

With Radio Television Malaysia (RTM), Eros will license Bollywood films for telecast on RTM Channel via free television in Malaysia. These will include recent films such as Salaam-E-Ishq and Eklavya.

Eros's other new media alliances include Intel, Comcast, Google's YouTube, and Rogers Cable, all in North America, and BSkyB and Tiscalli Homechoice in the UK.

Kumar Ahuja, Eros International's vice president, international sales, said: 'Bollywood content is increasingly becoming more popular in South-East Asia. We see a growing trend where the locals seem to be embracing Indian films dubbed or subtitled in their local languages and the market is not only restricted to the diaspora audience.'

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