Fortissimo appoints Will Lin as new head of marketing

Marketing and distribution specialist Will Lin has joined Fortissimo Films with immediate effect as director of marketing and special projects.

Lin most recently worked at Huayi Brothers International, where he worked in marketing and distribution, and Lin has also held various film and media related positions in Taiwan for Kaoshiung Film Festival, Hiatus Media and Flash Forward Entertainment handling marketing and distribution of both Chinese language and foreign films.

For Fortissimo, Lin will work closely with the Hong Kong and Amsterdam based teams overseeing conventional and web based marketing, alongside taking a leading role in the company’s plans to expand its new media and television sales in the Asia/Pacific region. He will also participate in regional acquisitions activities, attending festivals and markets.