France's annual Spring promotional drive 'Printemps Au Cinema' clocked up 2.5 million spectators, who took advantage of the cut-price ticket offer at cinemas across the country.
The three-day figure meant no change compared with the 2003 promo drive and was a touch disappointing after a strong start on Sunday, when numbers were up 15%. For three days (14-16 March) ticket prices at all the country's 5,300 cinemas are reduced to Euros 3.50, which represents a discount of up to 50% compared with the top prices in Paris.
The French National Cinema Federation (FNCF), which organises the event, said that Monday was down 3% and that a particularly sunny Tuesday saw a 20% drop.
Yesterday (17 Mar) - new films are released on Wednesdays in France - saw local title Les Choristes as the strongest opening film. In Paris the music drama set in a boarding school notched up 2,441 spectators on 24 screens on its opening session. It was comfortably ahead of The Runaway Jury, which recorded 1,083 ticket sales at 17 theatres.
No comments yet