Grey Juice Lab expands in Asia with Imaginasia partnership

The companies hope to drive OTT and VOD services in Asia by offering reduced time frames and budgets.

“As more operators enter the Asian market, VOD is becoming an increasingly important way of attracting and keeping customers. Technology is not an issue here, but access to international and inter-regional content is,” said Graham Cradock, CEO, Imaginasia. “Grey Juice Lab can help local operators and groups wanting to enter the VOD space, with a solution - either transactional, subscription, ad-supported or EST – that is customised for their market, with premium content packages available on any device and distribution network.”

Grey Juice Lab, which has been providing content services to Malaysian Pay TV operator Astro since 2010, will use IMAGINASIA to support its global activity with outsourced sales, business development and strategy. Imaginasia has hubs in Kuala Lumpur and Hong Kong.

“A significant number of new VOD players, both international and local, are planning to deploy their services in the Asian market in the next 12 months. As we’ve seen happen in Europe and Latin America there will be considerable pressure to offer much richer and more premium content solutions, with superior management, a high quality of service and in the shortest possible time to market,” said Mihai Crasneanu [pictured], CEO, Grey Juice Lab. “Grey Juice Lab’s assets, global expertise and local teams are now present in Asia to help these players successfully achieve these goals”.

Grey Juice also recently expanded with a Latin American service centre in Buenos Aires.