Horrid Henry leads premieres at 2011 LUFF

Horrid Henry: The Movie 3D, starring Anjelica Huston and Richard E. Grant and produced by Vertigo Films and Novel Entertainment, headlines the premieres at this year’s London UK Film Focus (LUFF), the annual screening event that brings international buyers to London to see British films.

Represented by Protagonist Pictures, this is the first 3D movie to screen at LUFF. The film will be looking to secure international sales at the only event dedicated to supporting the export of new UK films and UK film companies.

Other premieres at this year’s LUFF include Sket,  the latest British gang movie directed by Nirpal Bhogal starring Ashley Walters and being sold by AV Pictures. Also screening is A Thousand Kisses Deep directed by Dana Lustig, stars Dougray Scott, Emelia Fox and Jodie Whittaker and presented by Goldcrest Films International.

LUFF will welcome over 120 international film buyers and festival directors to the UK capital for the four day event taking place Monday 27 June - Thursday 30 June. LUFF is now in its eighth year. The 2011 edition sees a new strategic partnership with the BFI, who have invested in the event.

Organisers claim that the event generates significant income and last year resulted in approximately $3m worth of sales.

“Film London remains as committed as ever to supporting the film business in the UK capital and UK film-makers. Over the last eight years LUFF has proven its value to the industry in providing a unique platform for UK films to reach international audiences, which is why, despite recent cutbacks, LUFF is returning this year,” commented Helena Mackenzie, Head of Inward Investment & Business Development at Film London.