One location will be in Milton Keynes, UK.
IMAX is to open five theares in Europe with the help of three exhibition partners.
Odeon and UCI Cinemas Group will build one location north of London in Milton Keynes and Pathé Theatres will open three IMAX theatres in the Netherlands, including two in The Hague and Tilburg and one in an undetermined location.
In collaboration with Austrian exhibitor Cineplexx, Vienna will also see a new IMAX theatre installed at the Donauplex 13 complex.
“Europe continues to be a key strategic focus for IMAX and we’re delighted that many of our existing exhibition partners are increasing their IMAX business,” IMAX EMEA president Andrew Cripps [pictured] commented. “Today’s announcement not only underscores the growth opportunities that exist in the region, which has approximately 450 million consumers, but it’s also an endorsement of the confidence exhibitors have in IMAX to deliver audiences a differentiated experience and drive incremental revenue to their multiplexes.”
IMAX recently hired former Arts Alliance Media sales executive Giovanni Dolci to “help [it] seize growth opportunities across major markets in the [EMEA] region,” according to EMEA President Andrew Cripps.
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