Film London announced that the London UK Film Focus will return for an eighth year, to be held June 27-30 at the BFI Southbank.

Film London will strengthen its collaboration with the BFI on LUFF and other initiatives, following both organisations’ changing roles as the UK Film Council is abolished.

Adrian Wootton [pictured], Chief Executive of Film London said: “There has been much discussion about the UK’s production funds continuing and the tax credit remaining in place to support inward investment, so this is a great opportunity for us to tell the international industry that export is still very much a priority for the UK. Initiatives to ensure British film talent reaches an international audience are extremely important and vital in supporting a huge number of careers and businesses - from the film-makers to the sales agents. LUFF returning this year is a strong message to the industry at large that the UK is firmly open for business and I am delighted to be sending that message with our new partners, the BFI, as well as our existing partners, the Mayor of London, UK Trade & Investment & Film Export UK.”

Amanda Nevill, Director of the British Film Institute added: “LUFF plays a significant part in the overall promotion of British film internationally. The BFI has been involved with LUFF since its start; now we are building on that partnership with Film London as we become the strategic lead for film in the UK. We will work with them and other key partners to capitalise on the strength of British talent in the international film arena.”

More than 120 international buyers attend, and organisers said that in 2010 it generated $3m worth of sales.

LUFF is also backed by the Mayor of London.

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