The London UK Film Focus(LUFF), the annual showcase of British films for invited UK and international buyers, is looking to set up aco-production market along the lines of Rotterdam's CineMart.

"It may be at the beginningor end of LUFF in 2007," said Adrian Wootton, chiefexecutive of organiser Film London. "Initial feelings from the companies and UK producers we've talked to are positive. We'll beasking people about it at LUFF (this year) and if it seems that it (theco-production market) does make sense, we may well incorporate it for 2007."

The increasingly ambitiousevent, running this year from June 26-29 at the West India Quay Cineworld multiplex in Docklands, now appears to be anestablished part of the calendar.

"It's definitely on ourradar. It's something that will become more and more important the more thatpeople start to see that it works," commented New Line's Alexandra Rossi.

There will be 12 premieresover the three days of LUFF as well as a host of other screenings. Big "event"movies such as Stormbreakerwill show alongside British features of every genre and budget.

Sales agents participatingfor the first time include Celluloid Dreams, which will be screening footagefrom Kenneth Branagh's The Magic Flute, and Fortissimo, which will be screening Pratibha Parma's crowdpleaser, Nina's Heavenly Delights.

"Aside from having thefootage, it's a good opportunity for Celluloid to integrate itself into theselling community here in the UK," commented Janine Gold, who recently launched Celluloid'snew London office.

Another innovation hatchedthis year is the Breakthrough section, a showcase for UK films that don't yet have a sales agent orinternational distribution. Films selected include Little Box Of Sweets directed by Meneka Das and feel-good chickflick Flirting With Flamenco, fromnew British production outfit Optimist Films.

"We're incredibly gratefulthat such an initiative exists," commented Optimist's Neville Raschid. "Without it, we're left trying to make our way ininternational markets like Canneswhere really we just sank without a trace last year."

Film London's research suggests that "over $2 million" of saleswere generated directly through last year's event.

LUFF costs around $460,000to stage each year. Major supporters are Film London, UK Film Council, FilmExport UK (FEUK), the London Development Agency through Creative London,andUK Trade& Investment. Around 200 buyers and festivalprogrammers are expected to be in attendance at LUFF this year.

Wootton insists that Film London remains fully behind theevent. "If the industry wants it (LUFF) as they appear to at the moment, thenwe are behind it for the long-term," he said.

(For more on the UK FilmFocus, see this week's ScreenInternational.)