3D production company Nineteen Fifteen has teamed up with ITN Productions to produce a 3D movie version of Michael Flatley’s stage production Lord of the Dance.

Directed by Marcus Viner, Lord of the Dance in 3D will be released by Supervision Media in UK cinemas on March 17, to coincide with St Patrick’s Day.

It is TV company ITN Productions’ first venture into film production.

Producer Vicki Betihavas of Nineteen Fifteen said: The stage show has thrilled audiences all over the world, and filming in 3D intensifies the experience. We worked closely with Michael Flatley and Marcus Viner to ensure the 3D filming techniques encapsulated the incredible skill of the choreography and the magnificence of the production. We are delighted with the result, which is a sensory cinematic feast.”

Mark Browning, managing director of ITN Productions said: “This marks our first venture into film production, and we are incredibly proud to be working with someone as inspirational as Michael Flatley and with a production house as industry-renowned as Nineteen Fifteen. As seasoned content producers for major entertainment brands, this is a natural next-step for ITN Productions and one which extends our reach into the wider market place.”

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