The month-long Extra Time promotion, launching June 11, will let new and existing LoveFilm users watch films and TV series for free instantly.

UK and European DVD and digital rental company LoveFilm is starting a new initiative which it calls “the world’s largest digital film promotion.”

The month-long Extra Time promotion, launching June 11, will let new and existing LoveFilm users watch films and TV series for free instantly on their computers and Internet-enabled Tvs. The promotion is backed by distributors including Paramount, DreamWorks and Momentum. Thousands of titles will be included, including UK exclusives such as Let The Right One In and Departures.

Simon Morris, Chief Marketing Officer of LOVEFiLM, said: “This is the biggest ever digital promotion and a first of its kind in the UK. We are already the market leader when it comes to instantly streaming films and TV series direct to computers and internet-enabled TVs, and this month-long trial is a great way to highlight our full DVD and digital streaming hybrid offering to give more choice, value and convenience to our members.”

 

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