The MEDIAProgramme of the European Union will back European Film Promotion with $859,430(Euros 650,000) for EFP's promotional events and activities and a further $568,546(Euros 430,000) for Film Sales and Support.

In 2007 EFPwill organise seven promotional events, including Picture Europe!, highlightingnational box-office hits outside their country of origin; Shooting Stars at theBerlinale; touring Shooting Stars at three other European festivals; Producerson the Move at Cannes; Variety Critics Choice at Karlovy Vary; promotionalactivities at Pusan; and EFP Industry Screenings in New York.

The FilmSales and Support initiative, started in 2004, will run at Sundance, Mar del Plata, Guadalajara, Shanghai, Toronto, Rio and Pusan.

Half of EFP'sbacking comes from MEDIA; the other funding comes from EFP's 27 memberorganisations.