Japan’s SoftBank Corp will offer Netflix subscriptions to its 37 million mobile phone customers when the global streaming service launches in Japan on September 2.
The two companies have also announced that they are planning to work together on local content, although no details were provided.
Netflix is launching a three-tier pricing structure when it launches in Japan next week: “basic”, with single-stream standard definition for $5.30 (Y650) plus tax; “standard”, with high-definition streaming on two devices for $7.80 (Y950) plus tax; and “premium”, with 4K high-definition on four devices for $11.90 (Y1,450) plus tax per month.
SoftBank customers will be able to sign up for the service at SoftBank shops, the SoftBank website and call centres, with the Netflix monthly fee added to their regular bills. SoftBank will also start pre-installing the Netflix app on its smartphones from October 2015.
The announcement was made by Netflix Japan president Greg Peters and SoftBank’s head of mobile operations, Ken Miyauchi at a press conference in Tokyo today.
Netflix previously announced a content deal with Japan’s Fuji TV. Three Fuji TV television shows, including a new version of reality show Terrace House, will stream on Netflix before being broadcast on Fuji’s terrestrial networks and internet services.
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