Featured keynote speakers include Mark Thompson, Ahmad Abdulkarim Julfar, Gerhard Zeiler and Robert A. Kotick.

Abu Dhabi Media Summit (ADMS), powered by twofour54, has unveiled the speakers and agenda fo its biggest event to date, running Nov 18-20 at the Rosewood Hotel, Al Maryah Island.

This year’s edition will focus on ‘Driving and Sustaining Future Media in MENA and Beyond’, and featured keynote speakers include Mark Thompson, president and CEO, The New York Times Company, Ahmad Abdulkarim Julfar, CEO, Etisalat Group, Gerhard Zeiler, president, Turner Broadcasting System International, and Robert A. Kotick, president and CEO, Activision Blizzard.

The programme will include a series of conversations and interviews that look at the content, distribution and financing of media, as well as Abu Dhabi’s emergence as a global media hub.

H.E. Khaldoon Khalifa Al Mubarak, chairman, ADMS and chairman, Abu Dhabi Media Zone Authority, commented: “The summit and twofour54 are committed to making a significant contribution to the development of the media sector in the region, as well as, being part of a global industry that strives to continually innovate and remain dynamic.”

“This year, ADMS covers three areas crucial to the development of the industry, those being content development, distribution channels, and financing solutions. The MENA region’s media industry is at crossroads not only in terms of explosive growth but also as a result of emerging technologies, new platforms and evolving business models,” added Noura Al Kaabi, CEO of twofour54

For the first time, days two and three of the summit will be opened up to the public with a limited number of places available with the aim of fostering local interest in the industry and inspiring future media talent and leaders.

Advance registration for public places is required via the ADMS website, where you can also find the full programme and list of speakers.

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