Alliance for Intellectual Property unveil The Content Map

Developed by members of the Alliance for Intellectual Property, The Content Map was unveiled today to encourage UK online consumers to explore more than 150 authorised websites and platforms offering films, TV programmes, music, video games, e-books and sports broadcasts.

The portal, based on the British Video Association’s video landscape concept map, shows the burgeoning wealth of legal content available online and aims to help people access it with ease and confidence.

Susie Winter, director general of the Alliance for Intellectual Property, commented:  “We realise that it can sometimes be difficult for people to differentiate legal sites from illegal sites. That is why the creative industries have come together to launch a central online hub where consumers can be secure in the knowledge that they and their children can identify official services. The Content Map also provides ‘jargon busters’ and FAQs which clarify the sometimes technical terminology that is used online.”

The Content Map - www.thecontentmap.com - is funded by the BPI (The Recorded Music Industry), Industry Trust for IP Awareness, Premier League, Publishers Association and UK Interactive Entertainment.