Amazon Prime Video has signed an agreement with the British Board of Film Classification (BBFC) to help provide UK-specific ratings for all its films and series.
The agreement allows the streamer to access BBFC support and tools when adapting its ratings for UK audiences.
The aim is for Prime Video to move towards the in-house productions of ratings that follow BBFC guidelines.
It follows a similar agreement between the BBFC and Netflix in 2019 which saw a phased approach in the streamer providing UK ratings for its content.
The BBFC updates its guidelines every 4-5 years with any new changes expected to come into force in 2024.
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