Joint venture set up for the distribution of documentaries.
Munich documentary label Autentic and the WDR mediagroup have set up a joint venture.
Headquartered in Cologne, Autentic Distribution GmbH will market the complete catalogue of non-fiction productions of both companies, as well as offering programs from other Germany and international producers and media enterprises.
Anne Hufnagel will be the general manager of the joint venture, and contracts with the first clients have already been signed.
Michael Loeb, CEO of the WDR mediagroup, commented: “With Autentic at our side, we have a partner with exceptional expertise in the distribution of high-quality documentaries. We are very pleased to focus on German and international firms as sales clients in our joint venture, and to position ourselves on the market, ready for all future challenges.”
“The development of the market calls for a strong, genre-specific distribution system that uses the most modern technology. We have set up the infrastructure in such a way that we can also deliver speedily to purely digital clients such as VoD platforms,” added Autentic CEO Patrick Hörl [pictured].
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