Global production and distribution group Banijay has appointed Frédéric Balmary to the newly devised role of chief business officer.
The move sees Balmary step from chief of staff to a more business-oriented strategic position.
Reporting directly to Banijay CEO Marco Bassetti, Balmary will continue to work with him and the group’s executive team to steer the business’ strategy, and to broaden innovation and growth opportunities. Balmary will remain a business development partner to the central scripted team, soon to be led by Christian Wikander.
Balmary started working in 2011 as Banijay’s group financial controller, later becoming deputy CFO before being appointed chief of staff. Previously he was COO of Banijay Studios International and Banijay Studios France. Before Banijay, he held posts in restructuring at both Ernst & Young and Deloitte.
Bassetti said: “In light of our recent and rapid expansion, this key supporting role has never been more vital. As a group, we continue to strive when it comes to innovation and organic growth, and with Frédéric, I have a close partner who can support in further developing our organisation and activities around the world, while also driving best practice across our mounting scripted offering.”
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