Beetlejuice Beetlejuice

Source: Venice Film Festival

‘Beetlejuice Beetlejuice’

Fresh from its world premiere out of competition in Venice, Warner Bros’ Beetlejuice Beetlejuice stormed to the top of the North American charts on a confirmed $111m in a new September opening weekend record for a PG-13 film.

This was the third biggest opening weekend of 2024 and the second highest September release ever behind the studio’s It on $123.4m in 2017.

Beetlejuice Beetlejuice earned $41.8m on both Friday and $27.4m on Sunday and went out in 4,575 locations for the widest release by the studio, delivering an excellent $24,262 per-location average.

Tim Burton’s comedy horror, led once again by Michael Keaton, featured a cast of Jenna Ortega alongside Keaton’s fellow returning cast members from the 1988 original, Winona Ryder, and Catherine O’Hara, and Justin Theroux and Monica Bellucci.

According to Warner Bros, 24% of the audience was under 25 in an encouraging sign as the theatrical sector looks to engage the younger crowd.

The weekend bow delivered a heartening start to autumn after summer season rallied well after a slow start to finish on $3.67bn, 10.3% behind that of 2024.

Marvel Studios’ Deadpool & Wolverine added $7.2m for $614m in its seventh sessions and ranks second, while Dennis Quaid starrer Reagan placed third in its second weekend as $5.2m raised the cumulative tally to $18.5m.

Alien: Romulus placed fourth through 20th Century Studios on $3.9m for $97.2m after four weekends, and Sony’s It Ends With Us in fifth has reached $141.4m after five.

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