In a significant merger data analytics firm Cinelytic has acquired content licensing platform RightsTrade to create an integrated data-driven one-stop shop for entertainment industry subscribers.
The transaction will enable Cinelytic to embed its data into Rightstrade’s online marketplace. Cinelytic’s predictive analytics and project management tools help members build budget and recoupment models, predict revenue, and make informed decisions based on talent value. It has been used by sales agents, distributors, producers and financiers for a number of years.
Rightstrade connects content owners and distributors and enables them to conduct deal-making in real time, as well as offering a secure online screening platform. The company has facilitated work on thousands of titles since launch.
Tobias Queisser, Cinelytic co-founder and CEO, said: “We are thrilled to continue to serve the current RightsTrade customers in the best way possible in addition to adding valuable tools and exciting partnerships that will increase the value proposition for the entire industry. We strongly believe that we are able to provide the right balance between traditional industry practices and innovation that will deliver real results in times when the industry’s overall profitability is challenged.”
RightsTrade CEO Bill Lischak added, “With Cinelytic we have found the ideal new owner to supercharge the RightsTrade offering. Data insights have become critical throughout the content value chain, from creation through consumption. We are impressed with the Cinelytic product and team; they are able to deliver powerful data insights and productivity increases to the industry. I am excited for the impact this capability will have on RightsTrade community and for the innovation Cinelytic will bring to our platform.”
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