Film London launches Audience on Demand training scheme

In partnership with Creative England, Film London has launched its Audience on Demand training programme.

Aimed at first and second-time feature filmmakers from across the UK with either a feature that has secured at least 50% production funding or is near completion, the three-month programme (April-June 2013) aims to provide filmmakers with the skills, knowledge and networks to face the challenge of selling their film in the marketplace.

The course will explore how to utilise social networking and digital technologies to profile projects and build audiences.

The scheme will consist of three intensive two day workshops and a final pitch day to industry professionals, as well as supporting its participants with dedicated mentor support programme in between the workshops.

“We believe Audience on Demand is filling a very real skills gap which exists within our industry, especially for the UK’s emerging talent,” said Adrian Wootton, chief executive of Film London & the British Film Commission.

“We hope Audience on Demand not only educates participants with what the options are, but also assists them in developing a bespoke distribution and marketing plan for their projects which they can then implement.”

Dan Simmons, head of film at Creative Skillset (which is funding the scheme), added: “It [Audience on Demand] will connect producers with distribution networks and give them the skills on how to market their films. This is one of a number of distribution-related training schemes we have recently funded with the aim of developing market-savvy and well-connected producers.”

Applications are now open and will close at 5pm on Feb 20. For more information, visit Film London’s website.