Film London launches distribution training

Film London has launched Build Your Audience (formerly known as Audience on Demand) with a UK wide call for applications.

Addressing the changing face of feature film distribution, the training aims to provides up to 10 film-making teams with the skills, knowledge and networks to face the challenge of selling their film in the commercial marketplace.

It focuses on how to find and maximise audiences while negotiating the impact of new digital technologies on the traditional routes of distribution, sales and marketing. The deadline for applications is 5pm, March 17, 2014 (www.filmlondon.org.uk/buildyouraudience).

Funded by Creative Skillset, Build Your Audience is aimed at first and second time feature filmmakers with a film that has secured at least 50% production funding or is near completion.

Successful applicants will create a tailored distribution and marketing plan for their specific projects through the four month programme (April-August 2014), which includes intensive workshops with industry professionals and support from experienced mentors.

New this year is a supplementary training day will concentrate exclusively on European distribution. In addition, a partnership with We Are Colony, a new online platform for independent film which launches in spring, will provide space to profile the films selected for Build Your Audience, if appropriate.

Adrian Wootton, chief executive of Film London and the British Film Commission said: “Developing on the success of last year, Build Your Audience continues to address the rapidly changing nature of feature film distribution, taking on board all the innovative ways film-makers across the globe are using to reach audiences.

“The training addresses a very real skills gap which exists within our industry, especially for the UK’s emerging talent, while partnerships with platforms such as We Are Colony give film-makers access to very real and tangible opportunities to connect with an audience.”

Dan Simmons, Head of Film at Creative Skillset said: “It is crucial for filmmakers to understand the increased complexity of distribution opportunities, and how to reach their audiences via alternative platforms. This training gives producers, with live projects, the upfront know-how and skills by exposing them to the latest data and market trends from a range of experts in this field.”

In 2013 Audience on Demand (AOD) supported 12 film teams from across the UK. Films included Appropriate Behaviour, which premiered at Sundance 2014; Leave to Remain premiered at BFI London Film Festival in 2013 and We are the Freaks was selected for Edinburgh International Film Festival 2013.