UK sales of digital movies rise 280% for Twentieth Century Fox Home Entertainment.
Twentieth Century Fox Home Entertainment has reported a record year of digital sales for its movies in the UK.
Driven this quarter by the releases of X-Men: Days of Future Past and Dawn of the Planet of the Apes, digital movie purchases surged 280% this year (versus 2013) for Fox, whilst its cumulative physical and digital business is also up – so far 36% this quarter compared to the same period last year.
Fox scored its biggest ever selling digital title to date with X-Men: Days of Future Past, with 15% of total sales being Digital HD - a five times greater share compared to 2.9% for The Wolverine last year.
Fox blockbuster Dawn of the Planet of the Apes has already seen digital purchases make up 14% share of revenue in its first four weeks to 6th December. The studio’s partnership with Sky Store’s Buy & Keep service has seen the retailer take a 50% share of digital sales – the highest to date on any Fox title.
There are now more than 180 million connected devices in the UK.
“It’s clear from our results that the proliferation of digital platforms and devices in the UK has led to fans becoming increasingly comfortable in accessing digital entertainment and we have seen a step-change in our business,” said Robert Price, UK MD of Twentieth Century Fox Home Entertainment.
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