IMG Media has signed a three-year deal with the British Academy of Film and Television Arts (BAFTA) to distribute programming of the organisation’s award ceremonies.

The deal, which begins in June 2014, will see IMG Media sell coverage of BAFTA’s four main events, led by the British Academy Film Awards.

The other events are the British Academy Television Awards, the British Academy Games Awards and the British Academy Children’s Awards. 

IMG Media will also distribute other BAFTA productions from its catalogue of programming that includes interviews and lectures will actors and directors such as Woody Allen, Oliver Stone, David Lynch, Ang Lee, Sir Kenneth Branagh, Martin Scorsese, Ralph Fiennes, Charlize Theron, Sir Anthony Hopkins, Dustin Hoffman and Sir Ben Kingsley.

BAFTA COO Kevin Price said: “Our new partnership with IMG Media provides an important addition to the ways in which we share our programming with international audiences.

“Growing the international awareness of our brand, and what we do as a charity, has become an important focus for us; BAFTA represents excellence in film, television and games, celebrating the highest achievement at our annual awards ceremonies.”

This year’s British Academy Film Awards takes place on Feb 16.

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