Effective March 2, Reinseth will oversee linear content acquisition, development and production for the division.

Jillianne Reinseth has been appointed vice-president of creative affairs at eOne Family, the unit that oversees international sales on the Peppa Pig franchise.

Effective March 2 Reinseth will oversee linear content acquisition, development and production for the division. She is based in Toronto.

She will work closely with eOne Family’s distribution, licensing and merchandising leadership around the world.

Prior to joining eOne, Reinseth served as vice-president of creative affairs for Nerd Corps Entertainment.

Before that she served as vice-president of development for Cookie Jar Entertainment, director of development for Studio B Productions and held creative management roles at Chorion plc and The Walt Disney Company and Nickelodeon.

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