Ken McReddie Associates has relaunched as The Artists Partnership after moving into developing original material for film and the stage.

The company was taken over by CEO Roger Charteris five years ago and has already expanded by adding a literary department.

The agency’s roster includes Idris Elba, Emily Blunt and Jeremy Irons as well as homegrown talent such as Martin Shaw, Marc Warren and David Suchet.

Newly baptized, the company is packaging and exec producing a feature film and a West End musical for 2015.

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