Lionsgate has recruited former Twitter and Warner Bros marketing executive Briana McElroy as head of worldwide digital marketing for its Motion Picture Group.
McElroy will report to the group’s president of marketing JP Richards and co-president Keri Moore and work on a Lionsgate slate that includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the continuation of the Saw franchise and the Graham King-produced, Antoine Fuqua-directed film about Michael Jackson.
McElroy was previously a client lead at Twitter and director of digital marketing at Warner Bros Pictures, leading digital campaigns for films including Wonder Woman, Kong: Skull Island, Ocean’s 8, and A Star Is Born.
Richards commented: “Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches. She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways. She has led a career defined by strength, perseverance, tenacity, and bravery; and we are very lucky to have her join our marketing team.”
McElroy said: “Having seen what the digital team at Lionsgate has grown and created, I am proud to be joining such a fun, daring and innovative group of digital marketers and look forward to hitting the ground running on the most promising and exciting film slate of the year.”
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