The social network and online marketing platform for upcoming releases has launched its iPad app.

MovieLaLa plans to unveil the app compatible with iPhone and Android-operated devices in the coming weeks.

The app contains several features including a Hollywood Feed that taps into the user’s social network to curate a list of upcoming favourites as well as notifications that among other things alert the user when followed trailers and films are released.

“We are excited to share MovieLaLa with the world,” said MovieLaLa CEO and co-founder Dana Loberg (pictured). “By connecting your movie taste with movies your friends are interested in, MovieLaLa makes discovering your next favorite film easier than ever before.

“The social experience is a huge part of moviegoing, but it previously hadn’t successfully made the jump to our online lives. MovieLaLa captures that missing element and makes moviegoing fun again.”

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