The veteran had served as Summit Entertainment’s president of worldwide marketing for the past six years and departs as Lionsgate and Summit integrate marketing operations.
Kirkpatrick shepherded the marketing of all five Twilight films and the recent Divergent launch.
Feature film marketing is being integrated under chief marketing officer Tim Palen, who will oversee marketing of Lionsgate and Summit films as well as those from Pantelion Films and urban unit Codeblack Films.
Palen also assumes expanded responsibilities for merchandising, theme park attractions and new business opportunities generated by franchises.
“Now was the right time to take the next step in integrating the marketing departments of our Lionsgate and Summit film labels as we continue to achieve significant operational synergies following the acquisition of Summit Entertainment two years ago,” said Lionsgate Motion Picture Group co-chairs Rob Friedman and Patrick Wachsberger.
“Under the leadership of our innovative chief marketing officer Tim Palen, we will continue to develop fresh marketing strategies that strengthen our brand, cultivate new film properties and leverage our existing franchises into exciting new businesses.
“Nancy has successfully completed the mission we asked her to perform two years ago, maintaining the momentum of a vibrant slate of Summit Entertainment films, culminating in last month’s blockbuster launch of the first film in our new Divergent franchise.
“Nancy is a consummate professional and a skilled and intuitive marketing executive. She has been a key member of our motion picture family for years, and she will be missed.”
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