Netflix will open a Nordic hub in Stockholm, Sweden, in the second half of this year as it moves ahead with expanding its stable of regional content.
By the end of 2021 nearly 70 original films and shows from Nordic territories are expected to be available on the service.
Since 2012, original series include Quicksand, Love & Anarchy and Snabba Cash from Sweden; Norwegian series Ragnarok and Home For Christmas; series The Rain and new title The Chestnut Man in Denmark; and upcoming Icelandic sci-fi thriller series Katla.
Last year Netflix debuted Cadaver, its first film from the region, and upcoming features include Dancing Queens, Vinterviken, Against The Ice, Troll, and Black Crab.
Lina Brouneus, director of acquisitions and co-productions, EMEA, announced the news on a blog on the streamer’s website on Thursday (April 29).
She added that the streamer will also run a small team of employees based in a satellite office in Copenhagen to support the hub.
“Netflix has always felt at home in the Nordics,” Brouneus wrote. “It was one of the first places outside of the US where we started making local original shows, and over the past nine years we’ve been lucky enough to work with some of the most brilliant creative talent in Sweden, Denmark, Norway, Finland and Iceland.”
“Today’s news is part of our growing commitment to the production of original local content all over Europe,” she continued. “With offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, and with Rome and Istanbul opening later this year, our Nordic hub will allow us to strengthen our many creative and cultural partnerships across Sweden, Denmark, Norway, Finland and Iceland, to work on a growing offer of series and films throughout the region, and to bring even more diverse local stories to life for our members around the world to enjoy.”
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